Retailers and brands have spent years accumulating data, and using it separately. Clean rooms change that equation, enabling collaborative targeting and measurement that neither side can achieve alone. But the technology is only as powerful as the partnerships behind it.

In this Breakout session, LiveRamp brings together a leading European retailer and a major CPG brand to show what data collaboration looks like in practice: how shared signals sharpen campaign targeting, how cross-regional measurement becomes tractable, and what it takes to build the trust that makes it work.